A legal disclaimer

Privacy Policy - Sydney So.

Last updated: [01/09/2026]

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Sydney So. ("Sydney So.", "I", "me", "my") is committed to protecting your privacy. This policy explains what information I collect through this website, how I use it, and the choices you have.

By using this website, you agree to the practices described below. If you don't agree, please don't use the site.

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Who I am

Sydney So. is an independent marketing business operated by Carole [Surname], trading as a sole trader ABN 13 303 616 217, based in Sydney, Australia.

For any privacy questions, contact: hello@sydneyso.com.au

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Information I collect

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Information you give me directly

• Contact form: name, email address, business name, and any details you share about your enquiry.

• Newsletter signup: name and email address, if you choose to subscribe.
   

Information collected automatically

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When you visit the website, some information is collected automatically through analytics and advertising tools, including:

• IP address and general location (city/region level)

• Browser and device type

• Pages visited, time on site, and referral source

• Cookies and similar tracking technologies

Tools I use

This website uses the following third-party tools, which may collect data as described in their own privacy policies:

Google Analytics — helps me understand how visitors use the site (pages viewed, time spent, general location). Google's Privacy Policy

Meta (Facebook) Pixel — helps me understand how visitors interact with the site after seeing a Meta ad, and to run more relevant advertising. Meta's Privacy Policy

[Mailchimp / Flodesk] — used to manage email newsletter subscriptions and send emails to people who sign up. [Provider's Privacy Policy — link]

You can opt out of most analytics and ad tracking through your browser settings or by using tools like the Google Analytics Opt-out Browser Add-on.

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How I use your information

I use the information collected to:

• Respond to enquiries submitted through the contact form

• Send newsletter emails to people who have subscribed

• Understand how visitors use the site, so I can improve it

• Run and measure the performance of advertising campaigns

• Meet legal or regulatory obligations, where required

I do not sell your personal information.

Sharing your information

I don't share your personal information with third parties except:

• With the service providers named above (Google, Meta, [email tool]), to the extent needed for them to provide their services

• If required by law, or to protect the rights, property, or safety of Sydney So. or others

Cookies

This site uses cookies — small files stored on your device — to support analytics, advertising, and site functionality. You can disable cookies through your browser settings, though some parts of the site may not work as intended if you do.

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Data storage and security

Information is stored securely using reputable third-party platforms (e.g. your website host, email tool, and analytics providers). While I take reasonable steps to protect your information, no method of transmission or storage is 100% secure.

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Your rights

You can:

• Ask what personal information I hold about you

• Ask me to correct or update your information

• Ask me to delete your information, or unsubscribe from the newsletter at any time (there's also an unsubscribe link in every email)

To do any of these, just get in touch at hello@sydneyso.com.au

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Children's privacy

This website is not directed at children, and I don't knowingly collect personal information from anyone under 18.

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Changes to this policy

I may update this policy from time to time — for example, if I start using a new tool or service. The "last updated" date at the top will reflect the most recent version.

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Contact

Questions about this policy or how your information is handled?

Sydney So. hello@sydneyso.com.au Sydney, NSW, Australia

This policy is written in plain language for a small Australian business website and doesn't constitute legal advice. If you want it reviewed for full compliance with the Australian Privacy Act 1988 (including whether it applies to your business) or other regulations relevant to where your visitors are based, it's worth a quick check with a solicitor — especially once you're collecting more than basic contact and analytics data.